CASE STUDY

Increasing Leads by 75% and Boosting Meeting Attendance by 40% with Sharp Automations’ Incentivized Ad Campaigns

The Client:

A B2B SaaS company was facing a stagnant sales pipeline, with low-quality leads and poor engagement from their LinkedIn ads. Despite their efforts, they struggled to convert ad clicks into booked sales meetings and were wasting time and resources on manual follow-ups.

The Challenges

High drop-off between ad clicks and scheduled meetings

Poor lead quality and low conversion rates from LinkedIn ads

Time-consuming, manual follow-up process with low attendance rates

Inefficient lead management system

The Solution:

Sharp Automations implemented a comprehensive strategy that transformed the client’s lead generation and sales process. By refining LinkedIn ads, automating lead qualification and scheduling, introducing incentivized attendance, and integrating with the client’s CRM, we achieved remarkable results. The solution led to a 75% increase in qualified leads, a 40% improvement in meeting attendance rates, and 50% more sales meetings booked. Additionally, the automation significantly boosted the client’s marketing ROI by streamlining processes and saving valuable time for the sales team.

Phase 1: Targeted LinkedIn Ads for Better Lead Quality

We began by refining the client’s LinkedIn ads to target decision-makers more effectively. We directed leads to a custom-branded Formbricks form that qualified them based on the client’s specific needs, filtering out unqualified prospects early in the process.

Results:
🚀 A 75% increase in high-quality leads, ensuring only serious prospects moved forward
🚀 The LinkedIn ads became more efficient, driving better engagement without additional ad spend

Phase 2: Automated Lead Qualification & Scheduling

Next, we integrated an automated process to streamline lead qualification and meeting scheduling. Prospects were directed to watch an educational video, then book meetings through a synced calendar system, removing the need for manual back-and-forth scheduling.

Results:
🚀 50% more meetings booked, compared to previous ad campaigns
🚀 Lead qualification became 20% more efficient, saving the sales team significant time

Phase 3: Incentivized Attendance with Giftcards

To improve meeting attendance rates, Sharp Automations introduced an automated follow-up sequence with email reminders and offered prospects gift card incentives for attending meetings. Prospects could choose from over 200 gift card brands, enhancing the appeal.

Results:
🚀 A 40% increase in meeting attendance, ensuring more prospects engaged in the sales process
🚀 A 95% satisfaction rate from prospects who appreciated the seamless incentive delivery

Phase 4: CRM Integration for Streamlined Lead Management

Finally, we integrated the entire campaign with the client’s CRM, ensuring that all leads were automatically synced, qualified, and followed up without any manual data entry. This saved the client time and reduced the risk of leads slipping through the cracks.

Results:
🚀 10+ hours saved weekly by automating lead management and follow-upengaged in the sales process
🚀 CRM integration allowed the sales team to focus on closing deals, boosting overall efficiency

The Overall Impact: A Complete Transformation

Sharp Automations’ Incentivized Ad Campaigns delivered a significant return on investment for the client, transforming their lead generation efforts and sales pipeline. The combination of automation, incentives, and targeted ads created a sustainable, scalable process for driving high-quality leads and closing more deals.

Key Results:

75% increase in qualified leads

40% improvement in meeting attendance rates

50% more sales meetings booked

Significantly boosted marketing ROI through automation

★★★★★

“Sharp Automations completely transformed our lead generation strategy. We went from struggling with low-quality leads to seeing a 75% increase in highly qualified prospects, and the entire process—from lead capture to follow-up—was seamless. Their incentivized campaigns not only filled our pipeline but also improved our meeting attendance rates by 40%! We’ve never seen such a smooth, efficient system before.”
—Marketing Director, B2B SaaS Company

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